Advert-bux New Money Making Machine

Advert-Bux is an incentive based advertising community where the members will receive $0.01 for every ad they view for 20 seconds and also receive a percentage of what all their direct referrals earn. You can do the same now.
Advertisers need visitors and they are willing to pay you for it.
Signing up is free and only takes seconds.

View
Advert-Bux is a new innovative, international and FREE English based service that allows advertisers to reach thousands of potential customers by displaying their ad on our "View Ads" page..

Click
You view websites for a few seconds, via the "View Ads" page. Once the few seconds is up, you'll either get a green tick sign or a red 'X'. The green tick sign means you've earned money for the visit and the 'X' means you have not earned money for the visit
Get Paid

If you have the minimum amount accumulated, you can click on your account balance within your stats area and it will submit your request.

What is Advert-Bux?

Advert-Bux is a new innovative, international and FREE English based service that allows advertisers to reach thousands of potential customers by displaying their ad on our, "View Ads" page.

How does it work?

You view websites in a few seconds via the "View Ads" page. Once the few seconds is up, you'll either get a green tick sign or a red 'X'. The green tick sign means you've earned money for the visit and the 'X' means you have not earned money for the visit. You'll get red X's when you have more than one website from the "View Ads" page open. When this happens, you get no credit.

for advertisers
Advertise on Advert-Bux

Setting up and displaying your link for Advert-Bux members to visit is fast and simple.
We charge $4 per 1000 member visits and each visit will last at least 20 seconds.
Outside visits are unlimited and included within the price.
We will review your website and will have it active within 24 hours.
Your hits will be unique. We will only count the first visit from each person that visits your link each day.
for more details visit this link
http://www.advert-bux.com

Source: http://www.articlesbase.com/ppc-advertising-articles/advertbux-new-money-making-machine-616542.html

Using PPC to Drive Profitable Retail Sales

Get the Keywords right - Start with an exhaustive list of keywords. Be ready to prune quickly- Concentrate on precise, relevant keywords. - If you sell Retro/Novelty t-shirts you should bid on ?paris hilton t-shirt' and avoid ?paris hilton clothes'- Organise your campaign into highly relevant ad groups that include only the keywords that convert into sales within your CPA target. Eg. ?paris hilton keywords', ?star wars keywords', ?dirty dancing keywords' etc.

Get the Ads right - Test 3-4 ads for each of your ad groups.- Write relevant, benefit focused ad copy. Look for the ones that get the highest click through rates and conversion rates.- For Retail, our experience shows that the following is the best ad format:* Title: Paris Hilton T-shirts - consumer benefit: ?They have exactly the item I am looking for'* Description 1: All your favourite Retro & Novelty Tees - consumer benefit: ?They also have other items I might like'* Description 2: Order today, Get it tomorrow! - consumer benefit: ?I can get my items quickly and easily'* Display URL: www.BrandURL.com/BuyNow - branding and call to action

Get the Landing Page right - Land consumers onto the most relevant page on your site. - Ideally you would have a page that only includes your breadth of Paris Hilton t-shirts.- Links to the rest of the range should be obvious and easy to navigate.- Other consumer benefits such as free postage & packaging, and sales should be obvious. Cross-sell similar items.- Ensure that the sales process is quick and easy

Analyse and Optimise for Profit - Track and record the value of each sale at the keyword level- When optimising, include your margins and the cost of media in your reports, to determine which are your profitable keywords- Depending if you are looking for volume or only profitable individual sales, prune your keyword list accordingly.

Let PPC influence the Product Range - Some items are not easy to describe and are not searched for. Concentrate on the keywords for items in your range that are searched for regularly, and then cross-sell your other items on the landing page.- If you see a high number of ad impressions and clicks for an ad group, with a low number of sales it could be that a product range is popular but you don't have the breadth of choice being searched for. Let the PPC data influence your range.- Ranges that are popular should be broadened and stocked regularly to support the PPC campaign.

PPC working with your other Marketing Communications - If you have a recognized brand, include this prominently in your PPC ad copy. ?Official Site' is a strong consumer benefit.- Support good PR with ?As seen IN' and ?As seen ON' ad copy. This traditionally drives higher sales for several days after the release.- Brand awareness banner campaigns can greatly increase your PPC brand sales, which are traditionally the cheapest. - Support your PPC campaign with a robust SEO strategy for your broader keywords that drive traffic but have a higher conversion cost through PPC- Ultimately PPC should be driving your regular sales, filling in the troughs, made by the peaks from your other bursts of online and offline communications.

Source: http://www.articlesbase.com/ppc-advertising-articles/using-ppc-to-drive-profitable-retail-sales-611500.html

What Exactly Makes Using Postcards so Cheap?

The fact that postcard printing is one of the cheaper forms of marketing you can get done is a well known in the world of marketing, but why are they so cheap? For those who haven?t taken advantage of this kind of marketing before, they might not realize just what makes postcards such an inexpensive form of advertising.

The first reason is one of the more obvious ones, and what most people are likely to point to. Postcards are much smaller than every other kind of marketing. By default this means you have less to design than you would with a poster or brochure. Immediately you have a decreased cost for the initial design.

Postcards also have a very straightforward message that they typically give. They have a single statement to make and that?s it. After all, you don?t have as much room to say more. This also helps bring down the costs of making them because you don?t have to put as much time into deciding what your message is going to be. You don?t have the same kind of larger theme that other marketing often has.

You can also take a handful of postcard designs and use them for multiple different postcards, simply changing what the sale is or what the current special you have is. This adds additional savings on the design element of postcards, because you?re getting additional mileage out of your initial designs.

Next, the size of the paper, along with the type of paper they?re printed on brings down the costs as well. The actual postcard printing costs are going to be naturally lower than the printing costs for other kinds of advertising because the paper it?s printed on isn?t the same type used with other forms.

The size helps because you can have more printed with the same amount of paper. A single poster might be the equivalent of twenty or more postcards. The same amount of money will naturally get you a lot more than them.

Now, most postcards are going to be paired up with direct mail marketing, so you immediately have extra costs now in relation to the mailing.

Well, the very reason that postcards combine nicely with direct mailing is because postcards have cheaper postage than a normal envelope. You can target a much larger audience with your postcards while avoiding the additional costs that would normally come with such a large marketing push.

All of this adds up for a very cheap form of marketing that can be used often and repeatedly. That is the best way to use postcards, and the way you?ll see many companies taking advantage of them. They get them printed over and over again because the low costs allow them to. Maybe you should start doing the same.
Source: http://www.articlesbase.com/ppc-advertising-articles/what-exactly-makes-using-postcards-so-cheap-616017.html

PPC and SEO Tools: are There Really Shortcuts to Success?

Over the years, the internet has turned from a gateway of information to a wide digital marketplace where businesses and consumers meet. Marketing in the form of paid advertising and search engine optimization has become a global phenomenon. But with such a quick turn of events and faster rising competition levels, can SEO and SEM tools pave the way for easier money?

Keyword Research

Before, it was as simple as thinking of what a typical consumer would look for in a search engine. Such is the very concept of keywords. Now, you can’t simply use “cars” as an advertising search term. It has come down to “cheap rental cars in Arizona” or “Washington limousine services”, and even those generate too much competition.

There are keyword research tools that provide more than keywords when it comes to optimizing your website. KeywordSpy, for example, offers useful statistical data on keywords being used in paid advertising, organic listings, and affiliate marketing. Such information of course is not fool proof. It takes a great deal of analysis to choose useful keywords that would work for your marketing campaign based on the strategies that you choose to adopt.

Ad Copy and Website Content

There are a lot of available softwares online that can give you ideas on how to word your ad copy or your website’s text content. There are, however limitations to using them. Some services give you generic phrases that can be found in every other websites. Worse, they can give you the same phrases over and over again that won’t match your keywords at all.

Probably the best way of creating a good ad copy is researching on how the pros display their own. Usually connecting with their target market by using keywords with inventive “buy” lines is a great way to advertise your product. When it comes to your site’s content, having complete knowledge as to what you are selling and having the passion to for the trade will help you convey your products in words. Having a uniquely written content can be just powerful as having a generic praise-filled one.

The bottom line, there are no shortcuts to raking in all that green. SEO/ SEM tools are merely guides into providing you convenient and powerful information and ideas on how you can best promote your products and services. How you turn these data into creative and hopefully winning marketing strategies is of course for you to learn and discover.

Source: http://www.articlesbase.com/ppc-advertising-articles/ppc-and-seo-tools-are-there-really-shortcuts-to-success-613418.html

Banned From Adsense - Make Sense!

There are topics arising around most forums i visit about website owners who laments of getting banned from Google Adsense's program. Most say without any valid reason, Google banned their account - Make sense?

This surely prompted me to write this article which might just make some sense on why Google will ban an Adsense account. Of course there are reasons! some known to many and some never knew of it at all. Below are some of the reasons (never knew) why Google will ban an Adsense account.

1. Encouraging users to click the Google ads by using phrases such as 'click the ads', 'support us', 'visit these links' or any similar jargon.

2. Directing users attention to the ads via arrows or any graphical gimmicks.

3. Placing misleading labels above the Google ad units. For instance, ads may be labeled as 'Sponsored Links' but not 'Favorite Sites'.

4. Sites displaying Google ads that contain 'pop-ups' or 'pop-unders' which interfere's with the site's navigation.

5. Driving traffic via online advertising to pages that displays Google ads are deceptive to users.

6. Placing Google ads on pop-ups, pop-unders or in an email.

7. Elements on a page that obscure any portion of the Google ads.

8. Google ads placed on pages that are published specifically for showing ads whether or not the page content is relevant.

On your lucky day Google might give you a second chance should you get banned but if they dont, it's not the end of the road. There are abundant of Adsense Alternatives and two of my favorites are Bidvertiser and Adbrite.

 

Source: http://www.articlesbase.com/ppc-advertising-articles/banned-from-adsense-make-sense-613672.html

Adsense - How to Succeed 2

History

 

 

 

 

 

 

 

AdSense is Google's advertising programme, in which website owners can join in order to add advertisements to their websites in the form of text, image, and even video. These advertisements are able to generate revenue on either a cost-per-click or cost-per-view basis.

 

 

 

 

 

AdSense was instigated originally from the company WordNet, together with a number of professors and graduate students from Brown University, in Rhode Island.

 

 

 

 

 

The Wordnet technology was further developed in 1998 by Oingo, a small company based in Santa Monica working on search engines, and it turned out to be very successful. It then changed its name to Applied Semantics in 2001, and was subsequently acquired by Google for $102 million in April 2003.

 

 

 

Adsense For Feeds

 

 

 

In 2005, AdSense for Feeds was launched by Google. This is a version that runs on feeds, such as:

 

 

 

 

 

RSS feeds, which is a format used to publish pieces of data that are frequently being updated, such as blogs, news stories, audio, and video, in a standardised format. An RSS document, which is called a feed, includes either full or summarised text versions, together with additional data, such as publishing dates and authorship. The benefit from web feeds is that it allows the publisher to syndicate, or distribute, content not only quickly but also automatically.

 

 

 

 

 

Atom feeds, which is a format designed to be an alternative to RSS. Atom, on the other hand, provides a mechanism to specifically label the type of content being provided by the submitted data, and allows for a broad variety of types including plain text, HTML, XML and references to external content, such as documents, video, and audio streams. The benefits may be summarised as follows:

 

 

 

Advertisers have their ads positioned in the most appropriate article feed

 

 

 

Publishers are paid for their original content

 

 

 

Readers see relevant advertising.

 

 

 

 

 

The mechanism employed in AdSense for Feeds is by introducing images into a particular content feed. When the image is viewed by the reader by way of a browser, Google includes the content of the ad into the image as soon as it returns. By reference to the content of the feed around the image, Google is able to assign the most suitable ad. As soon as the viewer clicks the image, they are redirected to the advertiser's website, in much the same way as in AdSense ads.

 

 

 

Adsense For Search

 

 

 

There is another variant to the AdSense program, called AdSense for Search. This facility allows website owners to place Google search boxes on their web pages. In this way, when a user searches the web or the site with the aid of the search box, Google shares the ad revenue generated from these searches with the website owner. However, only if the ads on the page are actually clicked does the publisher get paid. Adsense does not pay publishers based solely on searches.

 

 

 

Adsense For Mobile Content

 

 

 

Yet another variant of Adsense is called AdSense for Mobile Content. This feature allows publishers to generate income from the webpages on their mobile phones by using targeted Google ads. Just as in the case of AdSense for Content, Google considers the content of the mobile website when assigning the ads.

 

 

 

 

Source: http://www.articlesbase.com/ppc-advertising-articles/adsense-how-to-succeed-2-614107.html

Great Advertising Resources for Your Home Business

When it comes to the success of your home business, advertising is a key factor. If you do not advertise your home business effectively, no one is going to know about it and you are not going to get any customers. If you think advertising your home business means throwing an ad in the yellow pages and placing a few newspaper ads, you had better think twice. There are many other advertising resources available for your home business and if you are not using them, you are missing out on the advertising jackpot. Post Cards, Business Cards, and Brochures 

Every single home business needs to invest in print advertising materials. At the least, you will need a professional business card and many home businesses opt for the benefits of post card and brochure advertising as well.  

If you go to a local printing company, you might have to spend hundreds of dollars on printed materials for your home business. Thanks to the Internet, you have much more cost-effective means of getting the advertising materials you need. 

After trying numerous online printing services, we found iPrint to offer the best in terms of quality, pricing and service. At iPrint you can get 250 business cards for less than twenty bucks, 100 standard post cards for about twenty-five dollars and five-hundred full-color tri-fold brochures for about three hundred dollars. The website allows you to upload your own custom designs or you can use one of their free templates to create the look and feel you want for your printed materials.

Internet Advertising

Internet advertising is critical to the success of any home business, but not all Internet advertising is equally effective. If you want Internet advertising that really works, you are going to want to invest in cost-per-click advertising. 

With cost-per-click advertising, you pay a certain amount of money for each website visitor taken to your site. Because the only people clicking on your ad are people who actually want to see what you have to offer, the conversion ratio for this type of advertising can not be beat.  

When utilizing cost-per-click advertising, you put your ad on a high-traffic website and for advertising on that site you pay a certain amount for the average number of clicks you will receive. For example, if your home business sells video games, you would want your text ad to appear on a video game enthusiast website. If you wanted a cost-per-click of ten cents and you wanted to pay a total of one-hundred dollars, you would get about one-thousand visitors to your website.  

AdBrite is a company that allows you to place your cost-per-click ad directly on the hottest websites, providing you with a massive amount of leads for your home business. Want your home business ad to appear on the Uploading.com website? Who would not? Uploading.com is the leading provider of secure file upload, transfer and sharing services. It has an Alexa ranking of 517 and receives more than half a million page views each day. With AdBrite, you can have your home business ad on the Uploading.com website for a full seven days for just $523.  

The average cost-per-click when you advertise on the Uploading.com site through AdBrite is six cents, so that means for the $523 you pay, you will get more than eight thousand visitors who have made the decision to go to your website through the ad you placed. You could not ask for more cost-effective advertising.

 If you can not afford to shell out that much money to start with, AdBrite has literally hundreds of website advertising opportunities to choose from and some start at less than ten bucks a week so you do not have to be left out of the cost-per-click game.

If you want your home business ad shown on the hottest sites on the web, go to Adbrite.com.  

In addition to cost per click advertising, you may want to look into pay-per-click advertising. With pay-per-click advertising, you list your text ad with a website or search engine and place a bid to pay a certain amount of money per click you receive. The more you bid, the better your ad placement will be. 

When someone performs a search for the keywords you have selected for your website, they will see your ad. If they click on your ad, you pay the amount you agreed to pay for each click. If you agreed to pay twenty cents a click and one-hundred people clicked on your ad, you would pay twenty dollars for one-hundred visitors. This is another highly-effective way to get targeted traffic to your home business website.  

At GoGoHub.com, pay-per-click advertising is really affordable because the searches are localized... therefore you don't waste money on clicks from people who are out of your local area. 

Promotional Gifts 

Everyone loves getting a gift and while great customer service is first when it comes to customer loyalty, promotional gifts run a close second. Your best customers need to know that you appreciate their business and promotional gifts are a great way to do that. However, promotional gifts serve a dual purpose. Not only do they show valued customers your appreciation, they also advertise your home business and are a constant reminder of the products and services you offer.

For a long time, it was hard for fledgling home businesses to customize and order promotional gifts for their customers. Because most companies would require a home business to place a substantial minimum order, the costs were quite prohibitive. While it may be fine to pay four or five dollars for a customized hat to give away, when you have to order five hundred of those hats, it can wreck havoc on your home business budget.

Thanks to the Internet, this is no longer a problem for home business owners. Websites like CafePress.com allow customers to create customized promotional gifts to give to their customers and they do not have any minimum order requirements. Whether you want to order one promotional gift or one hundred, CafePress.com can serve your needs. 

Source: http://www.articlesbase.com/ppc-advertising-articles/great-advertising-resources-for-your-home-business-611657.html

Pay Per Click Bid Management Strategies

Managing your pay per click keyword bid values can be a time-consuming and tedious task. It can also be incredibly stressful. For the few among us who can afford to pay others for their services, having someone else manage the job is an option. For the remainder of us, some other bid management strategy is called for. Usually one involving software.

Fortunately, the most important part of the bid management process involves looking at campaign performance, and this IS something that can be determined by applying suitable software to the ad campaign while it is running. Of course, what I am talking about is conversion tracking software. This is software that tracks every click taken by a prospect as they follow one of your pay per click ads all the way through to the merchant Thank You page which is shown after a successful sale.

Most pay per click marketers are not the merchants themselves, but affiliates of the merchant who earn a commission with every sale. Because of this I am going to assume that you are an affiliate looking to optimize the bids on your campaigns for maximum profitability. In particular, you'd like to remove from your campaigns all those ads and keywords that are costing you money because they are being clicked on, but they are not making you any sales. For those keywords that remain, you would like to know whether to increase or decrease your bid values to improve your return on investment.

In order to track a prospect, you can either add tracking IDs to the destination URLs that go into your advertisements, or (less widely known) you can add tracking IDs on the fly. In the latter case each visitor gets their own unique tracking ID, and this can be used to infer a great deal of information about not only the performance of your adverts, but also the customers that ultimately bring in a commission for you.

One such piece of conversion tracking software that performs on the fly tracking ID generation is Jeremy Palmer's Optimize My Site application. Jeremy is well-known in the affiliate marketing industry as a super affiliate who spends hundreds of thousands of dollars every year on pay per click advertising. He developed his software as a personal tool to allow him to see how his ad campaigns were performing at the keyword level and beyond.

After several years of refining his conversion tracking tool he decided to release the application as an inexpensive commercial product for affiliates. Now that he has, Optimize My Site has been receiving some very good press, and customers have supported Jeremy's contention that this is the best ad tracking application on the market.

But how accurate are the claims?

Well, I decided to have a closer look at the software recently, and I have now written an in-depth review on my Optimize My Site Review page. There you will discover why I used the term "flash of genius" to describe Jeremy's implementation of the ad conversion tracking, and you will see why this pay per click optimization software has earned high marks from those who have used it.

Source: http://www.articlesbase.com/ppc-advertising-articles/pay-per-click-bid-management-strategies-611773.html

Pay Per Click Optimization Software

If you have heard that the key to pay per click optimization is software that tracks your conversions and reports back on what is working and what is not, then you are a step ahead of the hundreds of thousands of pay per click marketers who are wondering why they are having such trouble making their campaigns profitable.

In order to perform conversion tracking you generally have to attach a tracking ID to your advert destination URLs, and then ensure that the tracking ID is passed all the way through to the merchant Thank You page shown when a prospect finally makes a purchase and earns you some money.

Because merchants have an easier time of implementing conversion tracking (as they have access to their own merchant sales and Thank You pages, which affiliates do not), I am going to talk about the options for affiliates who need to use some kind of PPC tracking software to optimize their pay per click campaigns.

Most of the advice that I have read on the subject of conversion tracking tells you how to add tracking IDs to the keyword-level destination URLs that you specify when you set up your ad campaigns using a pay per click service like Google AdWords, Yahoo Search Marketing, or Microsoft AdCenter. However, this is not the only option available to you.

Another way to track your adverts is to apply tracking URLs on the fly. This can only be done with the use of tracking software, and is the method used by Jeremy Palmer's Optimize My Site conversion tracking software. Jeremy is a super affiliate who spends hundreds of thousands of dollars every year on his pay per click marketing.

It was precisely because he was spending a fortune on PPC traffic brokering that he needed a way to figure out how to optimize his campaigns. Most of his money was going down the drain because he could not tell which of his campaigns were making sales, and which were not. Today he has a very accurate picture of what is going on with his PPC accounts. In fact, his Optimize My Site software provides a kind of x-ray vision that allows him to easily tweak his campaigns for maximum profitability.

The way Jeremy's software works is that it allows one to import existing ad campaigns into the Optimize My Site database, and then rewrite the destination URLs in a form that redirects the visitor momentarily (after they have clicked on an advert) through a tracking script that generates a tracking ID unique to the visitor. This is then sent on to the affiliate network when the visitor heads off to the merchant site and makes a purchase.

Well, that's how it works in a nutshell. If you want to find out how Optimize My Site works in more detail, you can read my in-depth review of the software on my Optimize My Site Review page. There you will discover why I used the term "flash of genius" to describe Jeremy's implementation of the ad conversion tracking, and you will see why this pay per click optimization software has earned high marks from those who have used it.

Source: http://www.articlesbase.com/ppc-advertising-articles/pay-per-click-optimization-software-611774.html

Conversion Tracking Software That Works

When you begin tracking campaign clicks from your advert, all the way through to the Thank You page shown after a sale, your potential for exploding your pay per click profitability goes way up. The ability to track your campaigns, or perform conversion tracking, is so critical to your success as a PPC advertiser that if you are not already doing it you are almost certainly throwing away most of your potential profit.

All successful pay per click marketers are tracking their campaigns. But not all of them are doing it the same way. The basic idea is that when a prospective customer clicks on an advertisement, the URL which takes the prospect to the next location will carry an identifier for the advert. This identifier, or tracking ID, needs to be propagated from advert to landing page, from landing page to sales page, and finally from sales page to the Thank You page shown when the prospect has finally become a customer for the merchant you are promoting.

As you might anticipate, this is an involved process, and if the tracking is not carried out reliably at any point in the process, your results will suffer. When you choose software to implement the tracking, you really need to understand the motivation of the software developer behind the code. Did they launch into the process to make a buck selling the code, or is there another reason for their investment in time and energy.

While there is nothing wrong with writing software to make money (I do it myself), there is often a big difference in the approach of developers who code for money and those who code out of necessity to solve a problem that is bothering them. Those who code from necessity often produce software that has been designed from the ground up to encompass all of the problems that inspired the software developer in the first place.

One such individual is super affiliate Jeremy Palmer, who spends hundreds of thousands of dollars every year on pay per click marketing. Jeremy knew that he was throwing away a lot of his money because he simply did not know which keywords and adverts were driving his sales. So he set out to create his own conversion tracking software.

After developing, using, and optimizing his conversion tracking software for several years, Jeremy Palmer made his code available to affiliates as an inexpensive commercial application. Optimize My Site has since received rave reviews from those who have used it.

But how accurate are those anecdotal shout outs for Optimize My Site, and how does the software really work? Recently I decided to find out, and now I have written up an in-depth review of the software. To learn whether Optimize My Site might be the conversion tracking software that you are looking for, get across to my Optimize My Site Review page and find out why the term "flash of genius" appears in my review of Jeremy's software. I think you will be pleasantly surprised at my conclusions.

Source: http://www.articlesbase.com/ppc-advertising-articles/conversion-tracking-software-that-works-611777.html

Increase Your Revenue Opportunities

You Can Have Google Ads On the Same Page With Other Ads?:

If you have been in search for an alternative to google Adsense well this might be good news for you.

You do not have to depend on only one source to generate revenue from your web site or blog. For those already using adsense this is another good source for those who for some reasons have been declined need not get disheartened try this oxado banner both as an alternative and as well as a new avenue to generate revenue from your website or blog.

You may be from any country once you polace this banner on your website it serves contextual ads and oxado pays through paypal also once the amount reaches 100 EUROS.

For a long time, Google Adsense Terms of Service prohibited having any other contextual advertising on the same page as theirs, and that included Oxado banners. However, this changed last year, and now the only requirement is that there is no risk of confusion, and that ads other than Google's be recognized as such, basically by using a different set of colors. You can see it in their own terms here:

This means you can have both Google Adsense and Oxado banners on the same page, and increase your revenue opportunities, rather than having to chose only one of the two Click on the link below to sign up for free.

Webmasters, make money displaying Oxado contextual ads! Click Now to sign for free.

Source: http://www.articlesbase.com/ppc-advertising-articles/increase-your-revenue-opportunities-608048.html

Find the Middle Ground

"

More often than not the posters I see suffer from too much or too little.

This is always going to be about the information you have on your poster. It isn?t an easy thing to find the right kind of middle ground that contains just the right amount of information, and how much you say is often going to be the decider on whether or not your poster printing is successful.

The poster with too much information suffers from the fact that people aren?t going to care about reading that much. A poster like this is going to be less likely to gain someone?s attention in the first place, given that there are so many words on the poster. But even if it does initially get a person?s attention it?ll have a lot of trouble holding it because it?s trying to say too much to them, and people will quickly become bored and distracted from it.

On the other end of things the poster that doesn?t say enough will be more likely to get someone to actually walk up and look at it, but it won?t get its message across as well. The less words you have on the poster the more images you?ll like have, and images are better and grabbing the eye than words.

Once they do start looking over your poster thought they won?t come away with very much information. They won?t always know what you wanted them to, because you spent too much time on the images while failing to provide the right amount of information.

There isn?t a formula you can use to be sure that you have the perfect balance with your poster printing. A lot of this is going to be trial and error, but what you can do is take advantage of other people?s trial and error periods.

Take a look over all of the different posters you?ve seen other companies using over the years. Judging how successful they were might not be the easiest thing to do, but if you pay attention to their sales along with the various types of marketing they were using, you can gauge whether or not their posters helped them out.

Form focus groups to discuss your posters and give you advice on what you need to do. Why not ask the very people who you?re going to be trying to appeal to? All you need to do is show them a series of different posters with a varying amount of words and images to see which ones they like the most.

There are all sorts of different ways to make sure that your posters are as good as they can be. It?s up to you to do the needed footwork to make sure you always find that perfect middle ground, and get the most attention in the process.

Source: http://www.articlesbase.com/ppc-advertising-articles/find-the-middle-ground-607388.html

Affiliate Squeeze Pages are Here to Boost Your Online Presence!

It is the first step or the essential tool for any Web marketer to gathering the list of clients. The list spells out money to you-it is the key to your success.

Most marketers do go for networking events; pimping themselves just to build up their client list and with the hope of knocking down one single good client from the 'hot leads' they get out of those. So why aim just for one whereas you can do more? Affiliate squeeze pages will help make your life as a marketer easier and stress-free.

Successful online marketers have a list, which include the details of people that are interested, or have [somehow] shown interest in the products or services being marketed. In those lists it creates recurring sales without even working hard enough to convince a prospective client.

Affiliate squeeze pages are classic examples of 'pull' marketing. It is effective because reverses the psychology on changing mindsets of 'probable' clients rather it zero-in quality leads, that are really the captive market of any given product or service you are offering.

Is it a direct marketing approach? Affiliate squeeze pages are in fact subtle in its style, but very effective. And the beauty of this, you need not spend too much and you already have eliminated the three Es in marketing, namely being expensive, exhausting and exasperating at the same time.

So what are you waiting for? Make sure to create your own affiliate squeeze pages today! Internet has a broad spectrum in terms of earning a income.

Source: http://www.articlesbase.com/ppc-advertising-articles/affiliate-squeeze-pages-are-here-to-boost-your-online-presence-605129.html
school of visual art

Website Designing- How to Design a Website With Zero Marketing Experience

Although, there are certain things which you would love to see on your website, there are other things that you need to take into consideration when you go through website designing. Designing a Website with ZERO Marketing Experience -- Most web designers have no idea how to make money on the internet, with anything other than their design services. Pick a Reputable Website Designing Company In order to get the best website redesign, it is important to make sure that you choose a reputable, well liked company. Here's an idea how you can add value to your service and charge more: Besides designing product cover, you can also design matching website header, footer, background image, and order button. For more details go to www.instant-website-security.com. Well, driving high traffic to Website is very important, but what's even more important, is designing a website in that way which makes them stays longer. Follow these tips and other website design tips when designing your website. I am happy to say I have made a couple of friends through my articles, one Bipolar man overseas that might collaborate on designing a website with me, and another Bipolar girl in my own city who is going to become a café latte coffee friend and someone to chat to on the phone
A huge part of the global community and therefore should be taken into consideration when designing a website. If you don't have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. The website for top search engine placement and ranking Submission of your website, including allowing for all the quirks of various search engines and directories, a common problem that many people have is that before they even start designing or building a website they need to decide specifically what the goal of the website is.

Let's talk about couple of important point I choose to discuss -Web Designing & Web hosting - Lets say you have chosen one of the best web designing company in your area to design & develop your website with the best of your knowledge and they have completed the website designing in couple of days now your website is ready to host on a server. One method of thinking about designing a new website is to use a mind mapping process, or to draw up a spider diagram. When designing your website, include these keywords in the page titles, Meta tags and heading tags. I strongly believe that this can be easily achieved if website designers are able to follow very basic rules in designing their web sites. To know more about it login to www.instant-squeeze-page-mastery.com. It's not that difficult to build your own website and the following 10 reasons will convince you that designing a website that suits you and your market may lead to increased profits. However, it always happens that HTML editors write clumsy HTML tags, especially when you amend the webpage layout again and again during your website designing process, which may possibly deter search engines from reading your web page and in turn poorly affect your search engine ranking. Website designers can work as freelancers, designing and maintaining websites for a variety of clients.

Conclusion Building and designing website is not as difficult as you think. When designing your website, it is important that you switch from your own profit-oriented perspective to the prospective customers' perspective. Do not underestimate unique photo stills when designing your website. Here's a Fast Track Technique to make your job of designing and building a website a lot easier.

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www.javascript-magic.com

www.google-friendly-page.com

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Pointers for Squeeze Page Ppc’s

Many Internet marketers are rushing to put up squeeze page PPC's (Pay-Per-Click) on their website.  Unfortunately, a good number of them make a couple of mistakes which, instead of increasing web traffic and sales, only serve to make visitors click somewhere else.
A few points that should be considered when writing a squeeze page PPC:

The product/service being offered The target customers How to rouse their interest The steps they need to take to purchase the product/service

It is advisable to write down all your ideas, if only to get them clearly thought out.  Things can be pared down to the most essential elements after that.

It is helpful to view your squeeze page as a summary of your website's products and services. The immediate objective is to convert visitors into customers, or, at least, to have them take some sort of interested action which can be followed-up with soon after.

A good trick to make a squeeze page PPC successful is to put some of the customer's information (which he volunteered) on to the next page.  Thus, after the visitor fills in the form with his name, etc., he sees the next page in a way personalized with say, his name.  This helps the customer feel at ease and more in touch with the marketer, and with the product the marketer wishes to sell.

Another thing to consider is putting up a call to action in your squeeze page PPC.  A call to action is a short message telling the potential customer what is needed in order to purchase the product or service.  This is accompanied usually by something catchy like, "Purchase now and save time and effort!"

The sales generated by squeeze page conversion are quite remarkable.  Studies have proven that more than half of a site's visitors can become subscribing customers by effective squeeze page conversion.  There are many websites that give excellent points to take advantage of this phenomenon.  LeadPageGenerator.org offers tutorials on how to maximize your website's squeeze page conversion rates.  For all this and more, visit LeadPageGenerator.org today!

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Article Tags: Squeeze Page Ppc,   Squeeze Page Conversion

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I'm a blogger who loves to talk about everything. To gain some knowledge and in return to share with others.

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Breakthrough Just Released: Get Google Ads Free!

This may come as a SHOCK to you, but after all these years with Google selling pay-per-click advertising, a New York medical doctor comes forward and admits that he's never paid for any of his now more than $87 million in otherwise paid-for advertising. 

In fact last year alone he got over $26.7 million in pay-per-clicks free at all the TOP search engines like Google, Yahoo, Overture, etc.

Shortly after the Net's release of pay-per-clicks and other paid-for search engine advertising, the New Englander spotted a very simple way to eliminate ALL of his otherwise paid-for advertising expenses at search engines.

But he didn't bother to tell a single soul!

In fact, he sat back, started a total of 16 separate web businesses, and applied his secret he maintained for all these years.

The result: He's sold over $300 million worth of products in nearly 8 years and hasn't spent a single dime on pay-per-clicks or any other form of paid-for ads at any search engine -- EVER!

In the past 2 years alone he's really pressed his secret to the limit as he's just now spotted several webmasters catching on to "his secret," and wanting to exhaust it to its maximum output before too many people find out what he and maybe a few others know.

In these most recent 2 years he's therefore made over $166 million in personal income as a result of this hard-pressing drive to make the most of this secret while he still can.

But just 2 months ago he announced the most shocking thing of all: the release of his new ebook that reveals exactly how he's been getting free pay-per-clicks at Google and every other search engine that allows paid-for advertising.

He finally figured that whether the entire world knows his secret it won't cause him to lose his fortune, nor will so many people start doing it that it will threaten his own 16 or so niche-empires.

The BEST part of his secret is that it's nothing illegal, and it doesn't steal money from the search engines.

In fact, the search engines continue to operate smoothly and actually are far better off with people applying his secret (you have to see it to understand exactly what I mean by this -- but believe me, I'm not kidding!)

Today I'm using his secret for myself because I'm no dummy!

I recognize a great thing when I see one -- and THIS SECRET is definitely the most amazing thing I've ever seen.

We all know that Google went public a few years back, and ever since they did we've seen nothing but higher and higher, and more and more competitiveness when it comes to their pay-per-clicks.

Many web businesses have literally either refused to pay for them as they claim they are just too expensive, or they are forced to search elsewhere for alternative paid advertising online.

Even affiliates have been affected (perhaps the most!) as what once used to be the "easy days" of just enrolling into someone's affiliate program and then set up a Google ad and just make money on autopilot, has now become more and more difficult to maintain.

But with this gentleman's NEW secret system to getting pay-per-clicks and other paid-for targeted search engine advertising for free, now webmasters, promoters and affiliates alike are now back on track to once again make the Web pay them huge incomes -- even overnight riches can now successfully be realized, even reminiscent of the dot-com explosion days of the mid-90's!

If you want the good doctor's secret, then all you need to do is grab your own PDF copy here:

http://Wally00001.freegoogle.hop.clickbank.net

But I have to warn you that this fellow is a bit of an "unpredictable" type as he announced in a press release in both Washington, DC and New York simultaneously last Monday that he would deliberately withdraw his ebook from publication at some point with absolutely NO warning whatsoever.

So if you're wise, and want to grab his secret before he whisks it back off the market possibly forever, then you'd best do what I did and go secure it now at:

www.tritonstore.com

How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs" of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them? -- You're right ... very, very few.

So don't overlook this email as it may very well prove to be one of the most influential and important ones you've ever received...

 

 

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Jim Whalen
J.C.B.S.
Phila., Pa. 19149
215-764-9429
http://www.tritonstore.com
http://www.triton24by7cash.com

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Are Free Adwords and Pay-per-click Ads Really Possible?

There is today a recently-discovered technique that will enable any internet marketer to get their Google AdWords pay-per-clicks for free!

A retired physician from New York reveals what he considers to be an "oversight" on the part of 99.9% of all online marketers that allows him to get otherwise paid-for advertising at the top 5 search engines.

And no, there is nothing about his technique that is illegal - nor does it require that you know someone on the "inside" at any of these search engine companies.

Instead, the doctor proudly proclaims "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it."

This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.

Over the course of eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my method I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of paid advertising at search engines ... all of which I got for free ..."

So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.  After applying this technique he is removed from having to pay for all the costs otherwise involved.  Again, nothing about his method is either illegal or robs from the search engines.

A spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!"

It is also shown that in this eight years' period of time since applying this technique he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential."

To everyone else's fortune, this millionaire is now releasing his formula to getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long.

As he is a bit of an eccentric, the gentleman says "We will see just how long I can make it available before things are saturated."

One well-known public web guru pointed out that while this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this."

It is currently available at:

http://freeclicks.blinkweb.com

While you are there, review for yourself the huge successes others are now having with this fantastic breakthrough in targeted advertising now made freely available to the rest of us.

To your success,

-Stan

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Article Tags: Google Adwords, Free Ads, Free Classified Ads, Free Google Ads, PPC Ads, Free Adwords, Free Google Adwords, Get Google Ads For Free, Adwords Coupon, Google Adwords For Free

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An internet marketer wishing to share the latest innovations and methods in successful online advertising.

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Google Multimillionaire Reveals How He Gets Pay-per-clicks Free!

My name is Roger Preston, and I am a journalist for various publications in upstate New York, as well as the New England area. I recently had a chance to interview the fine team of professionals at WebBusinessSecrets.com whose flagship product is entitled "Get Google Ads Free."

 In April of 2007 "Get Google Ads Free" was launched, and the effect was nothing less than equal to "the shot heard around the world!" Within just weeks people everywhere were talking about it, and  other top-notch online marketers were scurrying to sell it as an Affiliate for the company. 

But here's a little insight that 99.9% of everyone the world over doesn't know:  The Product's greatest endorser is none other than Google itself!  That's right. As shocking as it may seem, Google has NO problem with the course that reveals how anyone can get ads on their search engine for Free!Now, at this point I know you must be curious as to how such a thing is possible, as Google gets its M0NEY from the sale of both AdWords (PPCs) and AdSense (where webmasters allow Google to show their ads on their pages).  One might think that any information that revealed how an advertiser could get their AdWords pay-per-clicks free would be damaging to Google, and therefore Google would not want anyone finding out about it, right?

 WRONG! It seems that the secret system developed by the retired native New York doctor contains an interesting "twist" that while allowing advertisers to eliminate their AdWords costs, it does not reduce a single D0LLAR in AdWords revenue for Google.  In fact, just the opposite!  I cannot give away the secret here because that's why it's available in the first place.  But I can tell you that with the application of what's inside "Get Google Ads Free" that:

  - Google loses NO money

  - Google actually can produce even more M0NEY!

  - Advertisers gain an instant almost unfair advantage over anyone not knowing what's inside "Get Google Ads Free!"

  - Advertisers can now afford to outbid their competition!

  - Advertisers are not at risk any longer as their advertising budgets N0 longer matter!

 Wow! And this is just the beginning!

 Now, where's the definitive PROOF that Google endorses the amazing system shown in "Get Google Ads Free?"  I asked this question to company spokesperson and Vice President of Sales & Marketing, Mr Todd Coutrin, to which he responded:   "We started our launch like we always do with any product online,using Google AdWords to offer our Product.    "We used keywords that contained the word 'free' so we anticipated the usual HOLD these keywords usually cause any campaign using them to experience.   "But when our campaign was paused by Google for a tad more time than what we regularly anticipated, then we got concerned. 

   "I actually placed a call directly to Google at 1-866-2-GOOGLE and spoke at length with a customer services rep who said she'd check into what was happening.   "She returned my call 16 hours later and informed me that due to the specific nature of the Product in question (i.e., the ebook "Get Google Ads Free!") their team at Google secured the product, read it all the way trough, and then realizing it would NOT hurt their *revenue* but actually increase it, they immediately un-paused and resumed our ads"

 Amazing! They actually got what amounts to a Signed Certificate of APPROVAL from Google itself!

 Therefore, anyone who questions the truth or legality concerning "Get Google Ads Free!" need not fret at all.  Yet, the usual "naysayers" seemed to ignore the obvious fact that if Google had a problem with "Get Google Ads Free!" then we all wouldn't be seeing all the PPC ads at Google each time we type in the keywords and phrases:

   - free ads

   - free advertising

   - "Get Google Ads Free"

   - free ppc

   - free adwords

 And so forth!

 Yet, there are many very stubborn, even foolish, among us ...

   > The "Crybaby Syndrome <

 To be fair, I must also inform you of those who seem to be out to get the company for sharing their amazing secret with the world.  In what seems nothing more than a ploy to get attention, a UK online firm operated by two "wanna-be" law students have a Blog that talks the usual trash about the Product.

 The Blog's owner, Rob Scott, talks a big game by claiming the secret system to be nothing short of a scam! He even recklessly throws around the potentially libelous phrase  ".con (Ooops, I meant .com)" as an attempt at childish humor in order to bash the firm's name.

 What's shocking is that this individual is actually a student of law (at least that's what he claims) so one would think that he should perhaps check out the facts before proceeding with such careless remarks.  After all, he admits severally that he "never even ordered the ebook" so how could he truly know one way or the other if it was a valid system - not to mention it is assumed he's at least reasonably intelligent since (according to him) he got into law school, that he would be able to see for himself the firm's Affiliates' ads all over Google, and therefore reason that Google itself is perhaps the firm's chief supporter.

 But stubbornness abounds, I suppose.  Ironically Rob says that the only reason he attacks the firm is because "it's a no brainer that this must be a scam," and he got "tired of seeing all those little AdSense ads on his page that people kept clicking on" (which by the way only stood to get him lots of M0NEY!) -- yet he accepts D0NATIONS on his site as a poor, struggling law student in need of paying for his education, and rather than legitimately earn an INC0ME from AdSense with an APPROVED Product.

 Sadly, Rob actually censors most of his Blog so that others who wish to post POSITIVES concerning "Get Google Ads Free!" can't even do so. (*But what would you expect from a "wanna-be" lawyer?)  He even posts what appears to be an actual response by the firm's lawyer, but which is perhaps nothing more than his own posts disguised and designed to make himself look better (as anyone can see that the dialogue appears "manufactured" instead of genuine).  What some people will do to project themselves as "Savior to the rest of us" and "The People's Advocate." How ridiculous indeed.  Despite the "crybaby" from across the pond, Rob Snot (Ooops! I must have meant "Rob Scott!") has failed miserably to put even a dent in the firm's sales!  Plus, traffic is on the rise shooting up from an average of 14,OOO visitors daily to now well above 2O,OOO visitors daily (a jump of 42% in daily traffic alone! -- Keep up the good work, Rob!!)

 Anyway, don't be dissuaded in your decision to build your online business by eliminating your Google AdWords costs, as the course "Get Google Ads Free!" not only reveals precisely how you can do this, but it goes 10 steps further by giving you all kinds of other amazing strategies I can't even begin to allude to here. 

Plus, the e-Course comes with countless resources that go far beyond the usual variety of instantly-clickable extra values!  Lastly never forget that even though quite elderly now, Dr Jon Cohen has even set new records finishing ahead of himself by now having:

   - Grossed over $4OO Million in revenues!!

   - and SAVED over $1OO Million in Google advertising costs!!

   - attained a personal wealth above $8O million

 ...all due to his own system!

    *NOTE: Rob Scott is broke and demands D0NATIONS! (Ha!)

 Talk about putting your M0NEY where your mouth is!!

 So if you'd like to get in on all the action, then go grab this amazing "BREAKTHROUGH" for yourself only at:  www.tritonstore.com.

As one very famous Internet Marketer said it best:   "This is a weapon that should be in every Internet and Affiliate Marketer's arsenal and library!"  Get it directly from the good doctor himself!

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I worked for Conrail Railroad for approximately 28 years, until the railroad was sold back in the year 2000. I have been in and out of jobs since then. My latest gig is that I am hoping that I can create some steady work on the internet.

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Is it for You: Booklets

As a little more obscure form of advertising when compared to those more often used, booklet printing has a habit of being either forgotten, or not well understood.

Hopefully I can clear up some of the details about booklets, and help people to decide if they?re the right form of marketing to use for them.

What exactly do booklets do?

Booklets allow you to provide people with a much larger amount of information than you would otherwise be able to. Most forms of marketing only allow for short and direct messages. Brochures come the closest to a longer message, but these often deal more with a strong combination of images and words that reduces the space you have for directly explaining something.

A booklet being more like a book lends itself well for a more in-depth message for your customers. If you need to explain a more complicated service this will most certainly be the way to go.

How much do booklets cost?

Booklets often carry with them a fairly average costs for advertising, though you?ll probably end up with fewer booklets overall than you would postcards or flyers, and so on. Similar to brochures they?re much longer, but unlike brochures, they often contain less graphic design work, and so costs can be saved in this area. Because they?re longer they?ll naturally cost a little more when it comes to the booklet printing, which makes it best to get the biggest batch of them done at once that you can.

What situations are they best for?

Booklets are usually used in more precise situations than other types of marketing, which is why you don?t see them as much. You won?t be well-advised to send out a massive booklet marketing campaign in the same way you would postcards. Sending booklets through the mail won?t be a very effective way of grabbing a person?s attention because most won?t read them.

Instead, booklets work well for those who are committed to learning more about something. Think about big purchase or long term services that are going to have a lasting impact on a person?s life. These things are large enough that someone wants to know a lot about what they?re getting before they commit themselves, and a person will naturally be more willing to take the time to read through a booklet to understand what it says.

What are the downsides to booklets?

Lastly, booklets are much longer, and they are more situation specific than a lot of other forms of marketing. You?ll want to make sure that you?re only using them at the right time, and don?t just go out and get a bunch of booklets made without knowing ahead of time what you?re going to do with them.

Booklet printing works best if you have your marketing well planned and you know exactly what you?re going to do with them.

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Visit this site for more information on booklet printing

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Search Engine Optimization and Pay Per Click Keyword Research Differences

Search Engine Optimization (SEO) and Pay Per Click (PPC) keyword research differences are more significant than you may think because while they both seek the same solution, increased site traffic, the way that they achieve this differs substantially. In order to be successful, both strategies require extensive keyword research in the beginning as well as definition of the target audience.

As you approach the subject, bear in mind that PPC is a form of advertising intended for short-term results while SEO isn?t advertising at all and is designed for long-term success. With each approach, you?re looking for different types of visitors.

SEO Keyword Research

For SEO, you don?t want to target keywords that are irrelevant or unrelated to your industry. Since you?re probably going to be making a greater investment for lasting results, you want to be very careful about the keywords you select and optimize on your site. Other SEO keyword research factors to consider:

It allows your keywords to be more niche-oriented. If you choose, you can target terms that receive less traffic but will give you higher visibility when they are selected.

You can optimize longer keywords and phrases and different combinations of them but it?s best to focus on no more than two on each page.

You want to be careful that the keywords you select are based on actual search data and that your choices aren?t based on preconceived notions that you may have about their relevance. Always consider the perspective of your target audience above your own. The keywords you?d like to optimize may be well understood in your industry but will your audience use them in a search?

PPC Keyword Research

With PPC advertising, you?re looking for the maximum amount of impact in a short period of time. You can choose broader, more generic keywords if you?re willing to pay more for them via stiffer competition. PPC keyword research can also let you:

Have more of a localized, geo-specific aspect with keywords that include city-, region-, or state-specific terms. You can also select common abbreviations and nicknames for cities, neighborhoods, and metro areas.

Choose your main keywords modified by adjectives and ?power words? such as easy, free, cheap, new, amazing, new, improved, etc.

Use different variations on your keywords using hyphens, abbreviations, contractions, and even common misspellings.

Use singular and plural version of the keywords and see which terms attract more clicks.

Be more aggressive and take more chances on keyword choices. This doesn?t necessarily mean choosing highly competitive terms but remember that you can move swiftly and discontinue a specific keyword that isn?t producing results at a moment?s notice.

Focus on current trends in the marketplace and capitalize on their popularity. When a term gets a lot of play in the media or industry, you can take advantage of the top-of- mind awareness, modify your principle keyword with it, and try variations.

These are just a few general differences in keyword research for these two Internet marketing strategies but the quality of your keyword research is the foundation of success for both! Otherwise, you risk spending a lot of money for very little return on your investment.

 

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Article Tags: Search Engine Optimization, SEO, Sem, Ppc, Search Engine Marketing, Pay Per Click

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Nick Stamoulis is an Internet Marketing and SEO expert with over 12 years of web marketing industry experience.

Nick Stamoulis is currently the President of the full service Internet Marketing Firm, Brickmarketing.com

You may also find articles by Nick at the TalentZoo.com website under SEM Skinny.

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Features of Portable Banner Stands

As simple as they are, there are important differences in banner stand construction you should be aware of. Here are a few important features to pay attention to while constructing your banner stand.

Field Changeable Graphics

This means you can have different versions or messages for the same hardware unit and change banners anywhere, anytime, in minutes. Change them out, change them back. Great for keeping a whole sales force up to date without the expense of new hardware. Alternate graphics ship and store in cardboard tubes. Because this feature adds so much flexibility to your banner purchase, BenchmarkImaging carries 3 units that support this flexibility: ExpoPro, SUV Plus and E-plus.

The base

Base depth and weight dictate the stability of the banner stand. Less expensive stands answer this need with feet that rotate out. Lighter weight units, although easier to transport, fall over easier as they become heavy at the top. Best designs use a 10 lbs wide base with a low profile (low center of gravity). For outdoor use, where wind is a possibility you can use outdoor banners. Last, some floors are uneven or pitched instead of flat.

The pole

In order to pack conveniently, banner stand poles have to break down into pieces. Many units add an elastic shock cord to make the set up easier. But this also means you can only have one height for your graphic. If you want the flexibility of using your roll up banner as a tabletop unit, a shock-corded pole can prevent it. Cutting the cord may work but then the attachment to the top rail or base can become an issue.

Pole attachment to the base

Some retractable banner stands require the pole to screw on to the base. This is a real disadvantage for quick portable setups. None of our units assemble in this manner.

Graphic attachment to the top rail

This is important because if the attachment fails, the banner graphic will roll up into the base and loose all spring tension. After this happens, some units can be repaired but it probably won't happen until your show is over. Cheaper units use a single layer of double-sided tape for attachment. Better units employ mechanical clamping or adhesive envelopes to insure against having the problem.

Graphic attachment at the pole top

Some units use a hook to attach the top rail to the pole. This leaves the top of the pole sticking out above your graphic and lowers the aesthetic value of rade show displays.

Bags & Cases

Bags for the more expensive units look smarter and include extra padding to help protect your investment. None of the bags are safe for common carrier shipments. If your plan calls for shipping your display ahead, you should consider a banner stand with a "Hard Case".

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Article Tags: Retractable Banner Stands, Outdoor Banners, Large Format Printing, Pop Up Displays, Portable Banner Stands, Rade Show Displays

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Large Format Printing - Benchmark Imaging & Display offers best-of-breed portable banner stands as well as pop up displays supported by top notch display graphics services in Chicago.

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Searchforce Releases Enhancements That Increase Effectiveness of Keyword Ad Spending

San Mateo, CA - September 30th, 2008 - SearchForce, the industry's leading hosted search engine marketing and optimization platform announced the release of SearchForce 3.0.

The centerpiece of the release is the ability to increase ROI by combining placement targeting, bid optimization and conversion tracking. This industry first provides advertisers and agencies the ability to optimize bids on specific placements, based on quality of traffic and past history resulting in better performance and ROI. With term pricing increasing for quality traffic, SearchForce customers can now optimize the entire buying process with one effort and one dashboard.

Platform Advertising recently deployed SearchForce after a testing program demonstrated significant improvements to efficiency and performance.

"Our entire team is excited with this next-generation solution," explained Pete Amerio, PPC Marketing Manager of PlattForm Advertising. "Every feature - from the new dashboard, enhanced portfolio views and optimization, all add up to create a tool that delivers even better results to our clients at a lower cost."

SearchForce customers spend millions of dollars per year on search marketing -and have noted performance improvements of up to 50% versus other solutions.

"Most of our clients understand the basics and are skilled search marketers, but when you consider all the data you have to analyze to manage and optimize millions of keywords, it's clear that you either have to hire dozens of managers or rely on a sophisticated bidding and management algorithm to meet objectives," according to , Dhiren D'Souza, President of SearchForce.

"We make it possible for one person to manage even the most complex campaigns in as little as 30 minutes per day. That's a smarter, more cost-effective, approach to search marketing that helps clients and agencies alike maintain their competitive edge," he added.

SearchForce is fully integrated into the three major search engines, including Google, Yahoo!, and MSN.

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Article Tags: Bid Management, Pay Per Click Software, Paid Search Software Ppc Bid Management

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About SearchForce:
SearchForce provides a scalable web-based technology to effectively manage complex global paid search marketing campaigns across multiple search engines. Through sophisticated algorithms based on proven financial modeling techniques, SearchForce optimizes bidding to maximize click-through traffic, conversion performance, and profits. A privately held company, SearchForce is headquartered in San Mateo and has a sales office in New York City. For more information, visit www.searchforce.com or call 650-235-8800.

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