Why Do You Need to be Clear About the Purpose of Your Ads?

Kontera is an In-Text ad network that offers If you want to reach a specific audience in a specific way, you need to try pay per click advertising.

But you also need to understand what you want to tell them about.  Not having a clear purpose or reason for your advertising campaign is one of the biggest reasons why people don?t get the results they really want from their PPC campaign.

So how do you start?  How do you make sure that your advertising plan goes smoothly?

Firstly, you need to think about what your outcome should be.  Do you just want to get more customers coming to your website?  Do you want to promote a particular item or service?  Do you want to capture leads for your mailing list?  Or do you just want to make one specific sale?

Once you have decided on your desired outcome, you will be able to craft an ad that works with this angle.  Your best bet is to write down any and all ideas that come into your mind, and then review them to see which one works best. 

When you have one that you like, make sure that it does seek the outcome that you want, and that it appeals to people on this basis.  You should then monitor the results you are getting from the ads.  Not just the rate of click throughs you are getting, but how successful your conversion rate is.  After all, it?s one thing to get hundreds of visitors to your website, but if they aren?t performing the one action that you were looking for, you will be paying for a result you didn?t want.

As you can see, becoming an expert at pay per click advertising takes time.  Knowing why you are placing your ads is just the beginning.

The main key to success is to keep your feet on the ground.  Monitor your results carefully and don?t be afraid to experiment, but always rely on the knowledge you already have.  The more you learn, the more successful your pay per click campaigns will be ? both in the short and the long term.

Source: http://www.articlesbase.com/ppc-advertising-articles/why-do-you-need-to-be-clear-about-the-purpose-of-your-ads-648731.html