What Exactly Makes Using Postcards so Cheap?
The fact that postcard printing is one of the cheaper forms of marketing you can get done is a well known in the world of marketing, but why are they so cheap? For those who haven?t taken advantage of this kind of marketing before, they might not realize just what makes postcards such an inexpensive form of advertising.
The first reason is one of the more obvious ones, and what most people are likely to point to. Postcards are much smaller than every other kind of marketing. By default this means you have less to design than you would with a poster or brochure. Immediately you have a decreased cost for the initial design.
Postcards also have a very straightforward message that they typically give. They have a single statement to make and that?s it. After all, you don?t have as much room to say more. This also helps bring down the costs of making them because you don?t have to put as much time into deciding what your message is going to be. You don?t have the same kind of larger theme that other marketing often has.
You can also take a handful of postcard designs and use them for multiple different postcards, simply changing what the sale is or what the current special you have is. This adds additional savings on the design element of postcards, because you?re getting additional mileage out of your initial designs.
Next, the size of the paper, along with the type of paper they?re printed on brings down the costs as well. The actual postcard printing costs are going to be naturally lower than the printing costs for other kinds of advertising because the paper it?s printed on isn?t the same type used with other forms.
The size helps because you can have more printed with the same amount of paper. A single poster might be the equivalent of twenty or more postcards. The same amount of money will naturally get you a lot more than them.
Now, most postcards are going to be paired up with direct mail marketing, so you immediately have extra costs now in relation to the mailing.
Well, the very reason that postcards combine nicely with direct mailing is because postcards have cheaper postage than a normal envelope. You can target a much larger audience with your postcards while avoiding the additional costs that would normally come with such a large marketing push.
All of this adds up for a very cheap form of marketing that can be used often and repeatedly. That is the best way to use postcards, and the way you?ll see many companies taking advantage of them. They get them printed over and over again because the low costs allow them to. Maybe you should start doing the same.
Source: http://www.articlesbase.com/ppc-advertising-articles/what-exactly-makes-using-postcards-so-cheap-616017.html
The first reason is one of the more obvious ones, and what most people are likely to point to. Postcards are much smaller than every other kind of marketing. By default this means you have less to design than you would with a poster or brochure. Immediately you have a decreased cost for the initial design.
Postcards also have a very straightforward message that they typically give. They have a single statement to make and that?s it. After all, you don?t have as much room to say more. This also helps bring down the costs of making them because you don?t have to put as much time into deciding what your message is going to be. You don?t have the same kind of larger theme that other marketing often has.
You can also take a handful of postcard designs and use them for multiple different postcards, simply changing what the sale is or what the current special you have is. This adds additional savings on the design element of postcards, because you?re getting additional mileage out of your initial designs.
Next, the size of the paper, along with the type of paper they?re printed on brings down the costs as well. The actual postcard printing costs are going to be naturally lower than the printing costs for other kinds of advertising because the paper it?s printed on isn?t the same type used with other forms.
The size helps because you can have more printed with the same amount of paper. A single poster might be the equivalent of twenty or more postcards. The same amount of money will naturally get you a lot more than them.
Now, most postcards are going to be paired up with direct mail marketing, so you immediately have extra costs now in relation to the mailing.
Well, the very reason that postcards combine nicely with direct mailing is because postcards have cheaper postage than a normal envelope. You can target a much larger audience with your postcards while avoiding the additional costs that would normally come with such a large marketing push.
All of this adds up for a very cheap form of marketing that can be used often and repeatedly. That is the best way to use postcards, and the way you?ll see many companies taking advantage of them. They get them printed over and over again because the low costs allow them to. Maybe you should start doing the same.
Source: http://www.articlesbase.com/ppc-advertising-articles/what-exactly-makes-using-postcards-so-cheap-616017.html
posted by Barry at
1:47 PM
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