Great Advertising Resources for Your Home Business

When it comes to the success of your home business, advertising is a key factor. If you do not advertise your home business effectively, no one is going to know about it and you are not going to get any customers. If you think advertising your home business means throwing an ad in the yellow pages and placing a few newspaper ads, you had better think twice. There are many other advertising resources available for your home business and if you are not using them, you are missing out on the advertising jackpot. Post Cards, Business Cards, and Brochures 

Every single home business needs to invest in print advertising materials. At the least, you will need a professional business card and many home businesses opt for the benefits of post card and brochure advertising as well.  

If you go to a local printing company, you might have to spend hundreds of dollars on printed materials for your home business. Thanks to the Internet, you have much more cost-effective means of getting the advertising materials you need. 

After trying numerous online printing services, we found iPrint to offer the best in terms of quality, pricing and service. At iPrint you can get 250 business cards for less than twenty bucks, 100 standard post cards for about twenty-five dollars and five-hundred full-color tri-fold brochures for about three hundred dollars. The website allows you to upload your own custom designs or you can use one of their free templates to create the look and feel you want for your printed materials.

Internet Advertising

Internet advertising is critical to the success of any home business, but not all Internet advertising is equally effective. If you want Internet advertising that really works, you are going to want to invest in cost-per-click advertising. 

With cost-per-click advertising, you pay a certain amount of money for each website visitor taken to your site. Because the only people clicking on your ad are people who actually want to see what you have to offer, the conversion ratio for this type of advertising can not be beat.  

When utilizing cost-per-click advertising, you put your ad on a high-traffic website and for advertising on that site you pay a certain amount for the average number of clicks you will receive. For example, if your home business sells video games, you would want your text ad to appear on a video game enthusiast website. If you wanted a cost-per-click of ten cents and you wanted to pay a total of one-hundred dollars, you would get about one-thousand visitors to your website.  

AdBrite is a company that allows you to place your cost-per-click ad directly on the hottest websites, providing you with a massive amount of leads for your home business. Want your home business ad to appear on the Uploading.com website? Who would not? Uploading.com is the leading provider of secure file upload, transfer and sharing services. It has an Alexa ranking of 517 and receives more than half a million page views each day. With AdBrite, you can have your home business ad on the Uploading.com website for a full seven days for just $523.  

The average cost-per-click when you advertise on the Uploading.com site through AdBrite is six cents, so that means for the $523 you pay, you will get more than eight thousand visitors who have made the decision to go to your website through the ad you placed. You could not ask for more cost-effective advertising.

 If you can not afford to shell out that much money to start with, AdBrite has literally hundreds of website advertising opportunities to choose from and some start at less than ten bucks a week so you do not have to be left out of the cost-per-click game.

If you want your home business ad shown on the hottest sites on the web, go to Adbrite.com.  

In addition to cost per click advertising, you may want to look into pay-per-click advertising. With pay-per-click advertising, you list your text ad with a website or search engine and place a bid to pay a certain amount of money per click you receive. The more you bid, the better your ad placement will be. 

When someone performs a search for the keywords you have selected for your website, they will see your ad. If they click on your ad, you pay the amount you agreed to pay for each click. If you agreed to pay twenty cents a click and one-hundred people clicked on your ad, you would pay twenty dollars for one-hundred visitors. This is another highly-effective way to get targeted traffic to your home business website.  

At GoGoHub.com, pay-per-click advertising is really affordable because the searches are localized... therefore you don't waste money on clicks from people who are out of your local area. 

Promotional Gifts 

Everyone loves getting a gift and while great customer service is first when it comes to customer loyalty, promotional gifts run a close second. Your best customers need to know that you appreciate their business and promotional gifts are a great way to do that. However, promotional gifts serve a dual purpose. Not only do they show valued customers your appreciation, they also advertise your home business and are a constant reminder of the products and services you offer.

For a long time, it was hard for fledgling home businesses to customize and order promotional gifts for their customers. Because most companies would require a home business to place a substantial minimum order, the costs were quite prohibitive. While it may be fine to pay four or five dollars for a customized hat to give away, when you have to order five hundred of those hats, it can wreck havoc on your home business budget.

Thanks to the Internet, this is no longer a problem for home business owners. Websites like CafePress.com allow customers to create customized promotional gifts to give to their customers and they do not have any minimum order requirements. Whether you want to order one promotional gift or one hundred, CafePress.com can serve your needs. 

Source: http://www.articlesbase.com/ppc-advertising-articles/great-advertising-resources-for-your-home-business-611657.html