For PPC Success - Write Your Ads Like Junk Mail

One of the keys to success with Google AdWords? Relevance?. But I find that many small business owners are just trying to outbid others while writing? Cute? ads in the hope that someone clicks on their link. When the surf past my competitors, I am constantly surprised at the poor copy writing and they are wasting money with AdWords. One of my most important things to be so successful with AdWords is that I write my ads like junk mail that I receive all day.Direct drafting marketing is much different from writing or mark 'company advertising. In direct marketing, you have things? Calls to action? to persuade the reader to take some type of action stage (ie click on your ad AdWords). Most ads that I review on AdWords are missing is a call to action or are written in the traditional method of brand advertising. What I mean by that? When you use the word? You? and? yours? meaning that in most advertising, user experience while surfing the Internet is totally different from any other medium. I think this experience is so personal and interactive computer truly becomes an extension of the individual.When people read the content on websites, I am convinced that the individual and to unite. Thus, when information is presented in one? You? or? yours? fashion, it is not as well recognized with the user? s subconscious as I? and?. In considering whether or not to respond to an ad AdWords, a more appropriate if the title and body text above contain these words personalized "I" or "me". Why? Because the ad is talking to them and not someone else (ie "you" or "your"). In direct mail or junk drafting it? S-called response develop part of the shipment. The title and copies are written in the first person so that the reader relates to information and said yes? to the offer. A call to action is important and major benefits on best for your customers. This key benefit should also include your keyword and thus contribute to satisfy Google? S desire to relevancy.So, what? S the best way to learn to write AdWords ads? Read your junk mail. In particular examine the part you fill the screen, and return to society. This is called the response design. The title and the text will probably things? Yes! Sign up? or? Send me more information?. As you read more junk mail you? Ll get good ideas and begin to write AdWords ads. And while you continue to write and test ads that are better draw, you can reduce your cost per click, because your level of quality will be improved. And that, my friends, is the Holy Grail for AdWords advertisers.About the author: With more than 20 years of experience in direct marketing, database analysis and pay-per-click advertising, John Pfeiffer aid owners of small businesses succeed with Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. As a professional Google AdWords, it is also the author of numerous articles and books on PPC advertising and search engine marketing. John can be reached at http://www.PPCforSmallBiz.com
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