One Keyword for Your Entire PPC Campaign

After reading several books on AdWords, listening? Google AdWords Professionals? And hiring advertising agencies to use my AdWords account, I found these? Experts? were predictable using the wrong approach and an AdWords campaign put in place. Many people advise you create a list of hundreds or thousands of keywords, group by the resemblance to several groups ads, and place them in a handful of broad categories of campaign. A company that I hired created more than 18000 keywords for me and achieved tremendous results. I believe that this traditional approach to the introduction of AdWords campaigns is laborious, wasteful and unfocused. With my methods, you can reduce your costs, increase your click through rates and attract more traffic to your site while spending less time managing your AdWords campaigns. In fact, I'm so confident with my approach, that even today I am able to get 200-300 hits per day and run one of my companies from a single keyword! (It doesn t much better than that). So how should I do? ? S how.Keyword selection? If you haven t done so, I suggest you develop a list from 25-50 keywords for your business. The use of keywords Google, and Google Suggest (found under the Google Labs section) to compare the popularity and relevance. These keywords must be included in your website or come and define the value proposition of your company in the eyes of your client. Put yourself in the customer? shoes when drawing up this list and ask yourself? What I type into a search engine if I wanted to buy something for my business? Place your keywords in the Google search engine and see if you find your competitors. If you do, you? New on track. Review your list and go to the root of a word whenever possible. For example, if you sell? Porcelain dolls?, I would like to test the keywords? Doll? and? dolls?. Although this May seem too broad and May you be concerned about a high office, you can just? Porcelain doll? or? China dolls? in the title and body text of your announcement Google to remove those who seek one? Barbie?. Ad Group Set-Up? This is one of the most critical? Unpublished business secrets? on the AdWords program. When creating your campaigns, not using a keyword as a group of ads for each campaign. Let me repeat? a keyword by a group of ads for a campaign. Place as a keyword = broad match keyword, [keyword] = true, and "keywords" = phrase. This gives each country a very high factor relevance in the eyes of Google and not dilute your campaigns with several keywords.Finally, I recommend you start by testing up to 30 keywords in 30 campaigns. Put your bids high and increase or reduce the cost of each campaign by $ .05 each day until you? Fri optimized each keyword cost. Statistically speaking, once you reach 30 clicks on a campaign, you can determine, with a 95% level of confidence, whether or not to replace a keyword. Swap any keywords that are not well and the conversion of those whose cost per conversion is too high to generate a profits.Using? Unpublished business secrets?, You can concentrate on a handful of keywords and possibly test your path to success. In my business, I've tested more than 100 keywords before I realized that 6-7 keywords are the best conversion. Even better, I found a single keyword bringing to 75% of my business. Talk about saving time. Now that my friends, is another holy grail for AdWords advertisers.About the author: With more than 20 years of experience in direct marketing, database analysis and pay-per-click advertising, John Pfeiffer helping small business owners succeed with Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. As a professional Google AdWords, it is also the author of numerous articles and books on PPC advertising and search engine marketing. John can be reached at http://www.PPCforSmallBiz.com
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