Use “junk Mail” Copy to Improve Website Conversion Rates

Wondering why your site May do tons of visitors, but not the conversion into sales? Your site have flashy graphics, technology and costs reads like a brochure, but it lacks a provision obliging the first lines of copy to lead the reader to buy? Is your online and offline, advertising does not produce a return on investment you? Look? If yes, then let me share with you another of my? Unpublished business secrets? which can derive more sales of your marketing budget and repeat customers return for more.My simple and inexpensive way to improve advertising and the Web site of your small business is to read your junk mail and "steal smart ". direct mail professional editors are some of the most influential writers in the world. It is their work personally to motivate others and get potential customers to buy a product at this time. Every day, you probably receive more than your share of mail. If you're like most people, you recycle the greatest part of it. But inside this garbage are a wealth of ideas and drafting of the points that you can drag effectively best minds in the business.Now, I am not suggesting that you plagiarism copies of written documents. On the contrary, I recommend that you find the nuggets of creativity and change these ideas in your own advertising campaigns and site designs. Titles, body text and graphic elements are all fair game that can become a source of inspiration for your company. It is not unusual in advertising or on the Fortune 500. The old adage, 'there? S is not an original idea? is true. Large enterprises and first-class advertising agencies steal ideas from each other every day. I know this is true because I worked on both sides of client-agency relationship and I did my share of the idea of changes. The trick is to take l '? Good ideas? and make your own.The first direct marketing companies offer their best work everyday in your mailbox. Companies like Dell, American Express and Bed Bath & Beyond, send millions of pieces of junk mail. Even if your business is not related to computers, credit cards or household articles, you can apply the methods and writing that make these large companies in your small business. For example, take a title for a credit card and modify it to fit your automotive industry. Although both seem independent? S is the motivation words described by professionals that can get your small business noticed. Look for the words or the manner in which the offer is presented to the reader. Are the examples words --- --- dashes, bold or italicized words? points? starbursts and filled with copies you? ll want to go back and change them to suit your business. Most junk mail that you read, the more you ideas? Ll and the more you get? Ll notice the similarities. That? S probably because, at some point, they stole from each other. That? S ok, nobody is looking and the client doesn t really care. Just as long as your site advertising and not plagiarize other openly and also provides benefits that you promise.About the author: With more than 20 years of experience in direct marketing, database analysis and pay - by-click advertising, John Pfeiffer helps small business owners succeed with Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. As a professional Google AdWords, it is also the author of numerous articles and books on PPC advertising and search engine marketing. John can be reached at http://www.PPCforSmallBiz.com
Source: http://www.articlesbase.com/ppc-advertising-articles/use-junk-mail-copy-to-improve-website-conversion-rates-407868.html
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