Wednesday, May 14, 2008

Boost Your Google CTR With This Proven Method!

When it comes to ads on Google, we all get stuck in a rut at one time or another. We bring in almost the same number of visitors every day, even after we? Ai tried and tested different ad text over and over again. For sure the next level, it seems that we need to think outside the box. You are competing for the attention of your potential customer, and if the client sees 6 ads with the same title, you do not? T really stand out. So together we must draw on some AdWords secrets that will give us an advantage over our competitors and increase your Click Rate.So how can we make our text ad stand out from the rest? Google, of course, has certain rules on the types of characters and formatting we can use in our ad text. We know that words are all in capital letters are out of the question, and we know that too many exclamation points are a no-no. But what about brand symbols? Yes! Marks ® and as symbols? help draw the immediate attention of your ads without having to sacrifice your message.Roger Hall, author of 37 Secrets Killer AdWords explains how his team tested a series of ads against the same? real world? with competitors ad text. Some of Hall? S ads a brand symbols and other didn? T. The result, ads with symbols mark had a marked improvement in the rate of click rate to another in most cases. This, of course, worked only when it was appropriate to advertise? ie you can t just mark Sunglasses in your ad, but you can place the symbol if your ad says Ray-Ban? Sunglasses and you sell Ray-Ban? Sunglasses.The big question is, Google AdWords can use this secret? ? All I can say that Google allows you to do so and has never prohibited any ad that I used this technique? Hall said? What? S more, assuming you have the trademark owner? S the right to use their mark in your ads, it? S difficult to see why they oppose the use of a trademark symbol.? It? S true, many companies require the use of symbols marks next to their name in print advertising, so why not Google ads? More importantly, they? Ll probably be happier than you are trying to help preserve their rights to their brand by using it in a positive spirit way.Simple additions as AdWords secret and can help you get an advantage over your competitors, improve Click on your rate, and perhaps improve sales. If you think you can benefit from this tip, we suggest you try it as soon as possible. After all, the key to success in Google AdWords is testing it? Merit time!
Source: http://www.articlesbase.com/ppc-advertising-articles/boost-your-google-ctr-with-this-proven-method-412991.html
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