The 3 Secrets of Successful Mailing Campaign Every Agent and Investor Must Know

From direct marketing can be very effective in generating solid leads. Unlike advertising, direct marketing allows you to pin point you want to market, thus increasing the success rate.The term direct marketing deals with many forms of marketing. You can include letters, postcards, yellow letters, nodular Mail, and so on. However, the campaign for direct marketing to work, you must perfect three secrets.Secret # 1 - Market to those who want to do business with you only! You can not sell to someone who does not want to buy, so why waste time and money marketing to them? should only market to the list of people who are interested in selling, for example. You can compile this list yourself, buy, rent or find it.Lets take a quick look at some examples of each: compile YourselfWhile there are some advanced techniques that I will not enter because of the time it would take to explain, let me say that the best customer is an existing customer! They can refer people or themselves are repeated customers. Marketing to existing customers is very cheap and very rewarding if done right. Existing customers who already paid to markets for them.Another way to compile lists of you is going to public records and compile the list yourself. Now the question here is the time it takes to accomplish this task, but it is a personal judgement on his part to see if it will generate enough revenue to enable it to continue. You can pay someone to compile the list for you and pay the minimum wage. Now one day many counties have these records online as well.What kind of contacts can be obtained from public records? -- Divorce - Probate - Out of town owners - Investors - People are closed to purchase, lease or ItBesides the list above, you also can buy or rent the list of homeowners who are most likely to want to sell, and they are in the range of prices and specific sqft you want to work. For example, you want a list of homeowners who lived in her house between 3 and 8 years, 3 bedrooms 2 bathrooms, 1500sqft house in a neighborhood where the household owns a credit card user.You'll have to do your task characteristics as to what you're looking for before you buy the list. There are many sites that sell the list and allows you to filter based on various parameters. I usually use one of the following three websites to get my lists .- Melissa Data U.S. Data-Info USAThere are other lists as well. If you are interested in preforeclosure market, there are companies that sell ads exclusion list as soon as it is available from the county clerk office. I recommend a local company over a national company when it comes time sensitive lists.You may also find it! Where are the lists? For example, MLS has expired listings, and houses for rent. FSBO newspapers and magazines and websites have lists of owners and those selling on their own without an agent. If a home is not listed and sell, then you will most likely still for sale. Same goes for houses for rent. People rent for various reasons, are investors, investors want to be, or who can not sell their house so decides rent it.Secret # 2 - tell them what they need to Listen! You need to communicate with their potential customers using the right message, your mail should be a blank. For example, if you are an agent and who want to market listings expired, then you need to get a better message than simply "I am a professional agent. And I'd like to meet with you to discuss your house list. "What would you say something along the following lines:" Frankly I'm perplexed! I've noticed not sell your house! We have sold many properties in your area. Would you mind meeting up to his house to see why not sell? We have few buyers interested in your area and we could achieve Venda! "Notice how the content of the conversation is as-oriented overview expired? This is not a generic. The letter began with "Frankly I am astonished" that is a phrase used with success in direct marketing for many years. I swiped that to reach this example.It no matter whether for reasons of market vendors if your marketing piece is not convincing. If they are not bound by what he has to say, won? T call you. In fact, you will most likely go with someone else. Don? T be too generic, trying to come up with targeted content whenever possible. Secret # 3 - What sends ImportantLets is so expensive, if they send a letter and never open it, then what is the point? What they mail, and the frequency of your mail is very important. Therefore, allowing both to see: For MailThere are various types of shipments. You may send a professional letter, handwritten letter, a postcard, a nodular mail a package and so on. You need to test to see which one has the best performance for you. A friend and a mentor of mine likes to combine and mix types of mail. His argument is that some can only respond to letters professional answer some postcards, and some handwritten letters so why not send all types? Their strategies work, but great need to factor in its budget, and time and remember, test test test! find out what works best for you! when to MailYou mail to the same person at least 3 times. There should never be an exception to this rule, do not even think about violating this rule. In Marketing, is little known secret that the prospects tend to respond after the 3 rd mail. Many ignore the first one or two or three letters. In fact, some may not respond until 8 mailing.Each kind of perspective sources has its own frequency of mail. In general, you can mail them as often as daily, or as infrequent as monthly or quarterly. You need to find the right balance where you want to make you remember forever.
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