Double Your Promotional Email and Ecommerce Revenue

Most newcomers to email marketing think they can send a promotional email to a list of subscribers and then sit and watch the money flow in. If only email marketing is as simple as that. However, marketing by email are likely to generate much revenue from the campaigns of promotional e-mails and e-commerce, but it requires some ingenuity. If you want to succeed in e-commerce, you will need to work harder than just shooting on a newsletter. With just a little effort, you can double the revenue generated by an e-commerce site What's needed is an effort, a thorough analysis, testing different methods, and then refining. Make sure you concentrate on building your list, which creates a flow of content for your e-mails, managing your list, dividing your list into categories and testing. A good home does not necessarily translate to income generation. You should get the traffic that converts. You have to get new subscribers who visit your site regularly to check new products or services. This can be done by building list, which in turn is only possible if you develop your current list. Make sure your site has an opt-in subscription form on virtually every Web page. Your chances of getting new subscribers will increase if you offer some kind of incentive. One incentive might be something of an offer of free delivery to give $ 20 discount on the first order. You can easily get a new customer e-mail through the basket. Make sure you add a link to the subscription form in the transaction e-mail confirmation. This can also be used for more details such as gender, likes the product and interests. Pay-Per-Click (PPC) program, if used effectively, can generate a lot of traffic. One method most used to search for products is looking online for them, and a PPC program will certainly help you here. However, make sure you have a simple registration process, if the visitor buys a product or not. Furthermore, to focus on search engine optimization to get traffic to your website. If you have a physical location of your company, then offer registration forms to your customers at the cash register. In this way, you get their subscription while customers are present and you can then send home promotional offer by e-mail. Whenever you send a newsletter, make sure it has an eye-catching subject line, forcing the reader to open e-mail. On your site, the products should be divided into categories, so that visitors can find it easy to find what they want. Give your subscribers enough options to select what is appropriate for them. You should not forget to personalize your e-mails using the customer's first name. Adding a "send to a friend" in all your newsletters will help generate new subscribers as long as your content is good. If your message has a large content and design, you can be sure to get a good opening of a clickthrough rate. Finally, keep checking your mail program so that you can eliminate problems before the mail is sent.
Source: http://www.articlesbase.com/ppc-advertising-articles/double-your-promotional-email-and-ecommerce-revenue-457825.html