Don't Mess With Googles Golden Rule

If you do a search on the Internet you will find many articles on the best advice for Google AdWords, but they are all meaningless if you do not get the first stage of basic right.There is a simple rule that must be understood and once that you and applied it to your adgroups you with a great chance to get clicks cheaper and more ad positions.So what is this rule? I call Google's golden rule. It is simply this. Google likes relevancy.Google has built its success based on research give what they want and did so by ensuring that search results, it displays are relevant to the researcher keywords entered into Google. This rule applies to both the results and AdWords free search ads. So if you can make your campaigns relevant you will be rewarded by Google with cheaper clicks and ads placed higher. In other words create a link between the relevance of the keywords you, your ads and your pages.What do I mean by that? I just want to say that the keywords you use must appear in ads and on your pages. In fact, your pages should be optimized for your keywords.Now you can not do this if you did not set up correctly ad groups. The mistake many people is not to consolidate their keywords in other groups of keywords. In general, they have great long lists of unrelated keywords in their Adgroups.If you have a very long list of keywords in an ad group then it will be very difficult to be able to target ads on keywords and your target pages to those keywords.For example, if you take a look at this list of keywords here. mens shoesmens new shoesshoes for childrenshoes for menladies shoeschildrens shoesshoes for ladiesladies new shoesThey are all on shoes and as you can see I have a mixture of keywords around shoes for men, ladies shoes, and keywords for children shoes.If I tried to focus my ads and my pages of the list of keywords, it will be difficult to get shoes for men, ladies shoes and shoes for children in a single ad.What I really need to is to take this list and divide into groups of ads. One for men shoes, shoes for women and children shoes.My advice for you is difficult to take along look at your ad groups and try to break them down into small, closely related groups of keywords . Then on the right ads and pages for each group of ads that are particularly targets the keywords in the adgroup.Now a common questions that I ask you is the number of keywords do I have in each adgroup.And my honest answer is that there is no exact number. Remember what you view from here. It relevancy.If you keep your list of words closely related to each other so it is really difficult to see how you could have lists of keywords-say more than 20 keywords maximum.So there, you have one. Google golden rule and how to apply it to your ad groups.
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