Friday, June 20, 2008

The Power of Pay Per Click and Search Advertising

The power of pay-per-click and research on AdvertisingDid you know that 85% of Internet users use a search engine to find what they're looking for? Now, if 85% of more than 100 million Internet users in North America use a search engine to find information, it makes much sense to ensure that your website appears when people are searching.Getting your company's research Prime EstateOften real time when we do a search using a search engine, we returned an abundance of results to sort tens of millions of people. How can you ensure that your site is one of these results? One method is a search engine optimization, which is a process of defining keywords and organizing a site to be as relevant as possible for a search term. As search engine optimization is a process that takes time to see results, companies often want something that will work at a moments notice. The answer to this question is to pay per click (PPC) advertising.What pay-per-click (PPC) advertising can do for YouWith pay per click, your ad is shown among the best on the first page of a search engine list Results at search engine users are actively seeking your products or services. Researchers will read your ad and then decide if your product or service meets their needs power of your ad pay-per-click advertising: You bid on search terms that are relevant to your products and services. Your ad is displayed when Internet users search for terms that you are looking for. You can decide which area your ads are served. You only pay when searchers click through to your website. The control you have with Online Campaigns: You determine your entire online advertising budget.You decide how much to spend each month or each day.You supply on the amount you want to spend per click. Now it seems wonderful, n'est-ce pas? Let a little more butter on the bread and give a example.Pay per click is not ExpensiveLet said a company defines a sales target by which they would like to sell 100 units of a product this month and it has been calculated they need at least 10 led to close a sale. For each sale, the company net income will be $ 100.Through our research, we can see that 100000 searches are conducted on a monthly basis for the company's product and that for $ 2.00 per click, undertaking may be included in the 3rd list for a search engines paid advertisements.If tells us that to sell 1 unit that we need 10 tracks, then it is calculated that for our goal of selling 100 units a month, we we need to buy 1000 clicks for our ad. At $ 2.00 per click, our advertising budget should be $ 2000. Thus, our spent $ 2000 on our ads, we will make $ 10000 this month (100 x 100 $ led net earnings per unit). Not too bad, but we'll see what our return on investment (ROI) is.Amazing return on investment paid by ClickFor our return on investment calculation, we need our return (net income from our monthly sales), which in our example is $ 10000 and our investment (ad spending for the month), which we have said is $ 2000. To calculate our return, we will divide our return on our investments and multiply by 100. For our example, our return on investment for our campaign PPC is an incredible 500%! Now, try to get that return on traditional advertising channels.Get start with PPC Click AdvertisingPay by advertising is a powerful means of obtaining sales for your business. Even if you are a company catering to your local community, we know that 25% of each research site is local in nature, which is certainly a market for our you.Whether it your business has only just begun with a site line or you would like to obtain that additional action against your competitors, pay-per-click advertising is something all companies with a website should examine and consider discussing with Internet marketing professionals.
Source: http://www.articlesbase.com/ppc-advertising-articles/the-power-of-pay-per-click-and-search-advertising-451205.html

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