Market Segmentation: One Size Doesn't Fit All

You can? T be all things to all people.Never this statement was truer than when creating an effective online marketing campaign.We we all know the numbers. Millions of people use search engines every day for almost every type of service, product or company can imagine. What we often forget, however, is that different people search for the same things, only different. While? S not possible to create a completely unique message for each and every person out there, it does make good business sense to segment its customers or potential customers, and create campaigns that speak to each segment.Market segmentation, simply, is the process of splitting a market in different subsets that behave the same way or have similar needs. Once you identify these similar groups of potential customers, understand their behavior and why / how you need? New bid, then you can create a marketing message that speaks directly to them.Taking the time to first segment of its market potential greatly improves the efficiency and effectiveness of their online advertising. So, where do you start? 1. Think about your business. What are your customers? Will Sell to other industries as well as individuals (wholesale, retail, business)? Every industry that sells to enjoy their own and simply because they need their services or products? Will Sell to businesses that are different sizes, or in various stages of development (start-up, emerging, mature)? Or sell to people who are married, single parents, or adolescents? Taking the time for its consumer segment lets you create messages that speak to the psyche of every possible buyer.2. Understand your customers? needs. Once you? Look taken the time to understand the various market segments they need your service or product, then you can consider a step further. Think about what you're looking for when conducting a search. A parent looking for a used car for his teenage son can find? Cars with high safety ratings? While a teenager in search of a used car can find? Cheap used cars?. If you? A new car dealer, wants to make sure to create an ad for each of these searches, so that the right ad appears in front of the right person and spoke directly to his query.Once you? Go do these two things, you will succeed segmented its market and has created ads that talk to each other. And you? Ll be surprised by how much it can improve your return on investment.
Source: http://www.articlesbase.com/ppc-advertising-articles/market-segmentation-one-size-doesnt-fit-all-564655.html