Why Search Engine Optimisation is the Last Thing you Need to Worry About When it Comes to Internet Marketing

"Why Search Engine Optimisation is the last thing you need to worry about when it comes to internet marketing" by CS Thompson - Internet Marketing ConsultantUsually one of the first customers to ask questions when I started working with them is "how can I be number one on Google." How then, can we say that search engine optimization (SEO) is the very last thing you need to worry about in the game of internet marketing? Let me illustrate. Imagine that you are opening a new restaurant and you spend thousands on advertising and marketing - you remove the radio and television ads, a full page spread in the national newspaper advertising your new restaurant and grand opening special offers you. Opening night comes, people react to hundreds of your promotions, there is just one problem… you were not ready to host hundreds of people. Your new staff are not confident in their training and to make mistakes all night, taking orders and falsely tables, and forgetting some all together. You payment system has not been tested and it is not facing the billing. People waiting more than an hour for their food, if they get it and thousands of dollars slamming the door of unpaid bills. Worse than that, all of these people you have spent money in the door walk right out of it, never to return. Each tells their terrible experience the next day to their friends at work. The bad publicity is spreading like a virus in the weeks and you wonder what went wrong. What is wrong with this scenario? Getting a high ranking popular keywords on search engines is only useful if your site needs all the systems in place to take full advantage of the opportunity that is presented. You have probably experienced this for you when you search online, a process that can often be frustrating. You can search for a topic and click on the first site that pops. If this site is not what you are looking for, or does not appeal to you, you hit the "Back" button in a matter of seconds, moving to another site. In addition, a week later when you try the same search, it is likely that every site you have already visited are highlighted, your computer has registered that you have already been there. Will you have to click on this link again? Probably not! Because you already know that you were there and not find what you were looking for.It is imperative that if you can get someone to visit your site, you want them to find useful and attractive. You want them to stay, make sure all of your offerings, and more than that, have some way of collecting information so that you can market to them. Things you need to implement before beginning an SEO campaign may include: • A well-presented, the site professional and functional. • relevant, useful information on your field or industry. Something to their attention and show that you are competent in your industry. • At the bottom of yourself from all the other millions of sites competing with you. • Detailed information about your company, products and multiple methods of contact. • A free offer in exchange for permission marketing prospects of them, such as a newsletter, competition, special offers or the investigation. • A way for prospects and customers to provide feedback and interact with you on a personal level. • If an interest in your company, a way for customers to visualize your products and secure, automated procurement. Having such strategies in place on your site will allow you to appeal to potential customers, hold their attention, and collect details on their side of promotions and interaction. This is where the effectiveness of the preparation can turn your SEO traffic revenue. For more information on improving your online communications, contact us - info@thompsonmarketing.com.au You can see the larger items, and get in touch with us via our website http://www . thompsonmarketing.com.au
Source: http://www.articlesbase.com/ppc-advertising-articles/why-search-engine-optimisation-is-the-last-thing-you-need-to-worry-about-when-it-comes-to-internet-marketing-339516.html
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