The Content Network of Google....the Big Secret

Although most PPC experts tell you to avoid running your ads on the content network on google, I can tell you that there is a LOT of money to be made by putting your ads on the content network. Plus, if you do it right, you can get a SUPER high volume of traffic very cheap!

Big Secret

To be honest, my most profitable campaigns are on the content network. You wanna know why?

It's simple really... you can get your clicks for half price, or even 1/5 of the price of "search" campaigns. For example, my clicks in my search campaigns range between 0.06 - 0.11/click.

On the content network, it's not uncommon to be able to get clicks for as cheap as 0.02 - 0.05/click. Despite popular belief, I've found that conversion rates for my content campaigns for my abs product convert nearly just as high as the search campaigns. Trust me... the sheer volume of cheap clicks you can get on the content network makes it SUPER profitable!

All you have to do is make sure to use different max bids for your search clicks and your content clicks. If your max bid on your search clicks is 0.09/click, try setting your max bid for content clicks at 0.04 or 0.05/click. I actually get a pretty decent volume per day at only 0.03/click.

If you want to get more advanced with this, I recommend separating your ads into a "content-only" campaign, and a "search-only" campaign. That way you can still properly split test your search ads without watering down the stats with all of the thousands of content impressions.

 

Source: http://www.articlesbase.com/ppc-advertising-articles/the-content-network-of-googlethe-big-secret-582184.html