Sunday, July 27, 2008

Is Guaranteed Search Engine Optimization a Scam?

Consistently, the prospects ask us really good questions like, How do we build links? How optimize content? These are standard questions, which I? M more than ready to respond. But when I said that we guarantee the placement of a page in Google (in the natural search results, of course), the man and said chuckle? You can? T do.? Search engine optimization companies have for years been making excuses about why can? t ensure the placement of the first page. The truth is, nobody can guarantee that with one hundred percent certainty, but a white hat SEO company with experience can measure their odds.If statistics indicate that a particular industry? S most popular key phrases have an average of six months to reach a page in Google, then a SEO company doing their job should be able to ensure that the placement in the course of at least twelve months. That seems fair. But companies that are overly cautious or inexperienced can spend their time making excuses, rather than promises. ? S perfectly fine for you, the customer, to take risks, but not their SEO company? it doesn? t seem fair? Therefore, you should immediately sign a contract with the first company to offer a guarantee? Absolutely not. First, look flags.Red red flag number one:? Special Relationship.? Google warns about companies they say have a leading edge to page rankings due to a greater? Special Relationship? with the world? s most popular search engine. The simple truth, confirmed by Google, is that there is no such animal. His page? S se basa ranking in Google? S PageRank, which analyzes the quality of your page? S content and links, as well as quality content and links to sites linked to and from your site. The only? Special Relationship? you can train to escape with Google PageRank is with its AdWords program, which costs anywhere from fifty to sixty cents dollars per click, depending on your industry.Most companies that play to? special relationship? also have low-priced card, which is our second red flag flag.Red number two: cheap prices. Optimizing search engine is a highly involved process. The content optimization is only the most basic step beyond anything that revolves around the construction liaison. The ethics of the methods of promoting home link with the writing and publication of scholarly articles and press releases, which is sent to relevant and quality-controlled site directories. Two more tactics available to business ethical SEOs are social bookmarking and well analyzed the link exchange management, both of which take time, effort, ethics and management of SEO. Even when these processes are now outsourced to half the regions of the desert, where dial-up is still considered cutting edge, thirty to fifty dollars a month (fifteen to twenty-five pounds GBP) simply is not enough to cover the time and effort of a company SEO reputation, and that? s certainly not enough to guarantee SEO project.Red flag number three: the futility guaranteed. Any company? S guarantee is only as serious as a result of its failure to deliver. Of course, I could guarantee that the first page of search results, but if a year later, you? Do not, and I only have to buy lunch at a sandwich shop premises, then the security was only as valuable as the sandwich. If the result offered by the company in question is simply SEO? Free SEO? until you get what you want, or if the guarantee is second tier of key phrases (rather than those who actually looks) will save a lot of frustration and move on.When a company does not guarantee a result, at least part your investment should be returned. The best method is to deal only with SEO companies that offer a guarantee for keyphrase, so you only pay for phrases that are at home page.The guarantee that it should demand a guarantee of ethical practices. This will ensure that their SEO uses only content optimization and link building strategies that are approved by the major search engines.And last but not least, always get a list of services you? Paying for coming back, and know exactly what your search engine optimization company is doing and to your website. If the answer is? Secret commercial? or? patent pending? or? ownership process? or? secrets held by my pet assistant who lives under the kitchen sink? you can save a lot of frustration to go elsewhere.
Source: http://www.articlesbase.com/ppc-advertising-articles/is-guaranteed-search-engine-optimization-a-scam-498409.html

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