Saturday, December 15, 2007

Choosing an Ad Network for your Website

Given the number of ad networks how does one choose the right one? With companies like Doubleclick, Gorilla Nation, Burst Media, Blue Lithium, 24x7 real media adBrite, Tribal Fusion, and even Google, there are so many to choose from. The biggest thing to look at is their requirements. There is no suggestion? Shady? Like a adnetwork allow anyone to be part of it. These ad networks are generally boring and flashy smiley face ads that we all love so much. They also pay very low CPM? S because of this. Sometimes you can make 5 cents per thousand impressions. Not surprisingly, sites that use this are generally loaded with ads and search shit because of it. Most of those who have a reputation traffic requirements and even privacy requirements, which are reviewed by a real person. This is usually a good sign when I signed up for a service and were automatically enrolled and ready to move my ads I was disappointed. However, I signed for a couple who were almost painful to become a trusted partner, and they were the best. One thing to know before you register, that's what the ad network allows you to control. Do they have an area where you can update your information, put in place by default and reject your campaign ad? S as a gift? T adapt your site? Most of them, I found to do this, but I ran into a couple that I need to go through my ad rep to make changes and it is a concern. Here is a summary of some of the best networks I came across.Burst media? Good control over your ads and campaigns. CPM decent? S, but lower inventory carrying. (You may have only 15% of your ads filled by them) Tribal Fusion? Great interface for the territory partner, provides good control of your information and allows you to put your site in front of the ad buyers. CPM rates.Doubleclick decent and Gorilla Nation? Higher printing requirements limit the smaller sites, but good choice of types of ads. Google? Adsense is an excellent 3rd secondary to other advertising networks. I not? T recommend them as a major advertising network, but payments have decent and good interface to control your ads. The best thing you can do is experience. The try for a few weeks and if they don? T work on abolish. Most of them do not bind you to a contract that not? T allow you to do this.
Direct Mail Marketing

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