Beware of Google Adwords Quality Score

If you are new, or are considering Google Adwords pay per click ... Beware of online advertising Google uses ambiguous so-called "quality" to make the so-called information seekers search results more accurate.That 's what advertisers say. AdWords uses this ambiguity quality partly as a way to measure the effectiveness of advertisers ad.The "quality" to determine if your ad and the page is really whatever closely linked to keywords are used in time.Now Bizarre part on the quality level is that Google Adwords keeps the customer well-kept secret! So advertisers are periodically said they have fallen below the "quality" and must either increase their bids keywords or rewriting their ads or the Web site of the page. Or their ads will be deactivated. This means that no business.So Google has a rating system that advertisers must comply, but it refuses to say precisely what advertisers customer is necessary to avoid being penalized.Now at the same time, Google Adwords also takes this quality seems ambiguous and De use it as a way to ultimately get advertisers to increase their bid. No matter how many changes you make in your ads or a Web site, your campaign will be approved for a few days (maybe), then out of nowhere, you get the level of quality important. Change your ads, page, and you bids.But there is only so much editing an advertiser can do with a 95 characters, the more ad space. Title, Description, Call to Action. Maybe 15 words.How summary could be a healthy advertiser to 95 characters, including spaces.what that we were going to do, take on a tangent two word? After obtaining these "quality" a few days notice, no matter what you try, finally I think everyone who has to live a life just abandon attempts to improve the quality of their ads or pages website. For reasons of time, and we simply raises the reason our bids.This is how it seems to work: Position # 6 ... You need to increase your level of quality or increase your bid. # 5 gets the same message at the same time.Finally, positions # 6 and # 5 waive the quality of notes and raise their bids.Then position # 4 ... You need to increase your level of quality or the auction. # 3 receives the same message at the same time, the quality Raise client or bid.They finally abandoned on the level of quality and raise their bids.This finally provokes position # 2 to raise their bid. Position # 1 raised their offer automatically.Guess who is next in line? Yep good old telephone extension 10. You need to improve your quality level or raise your bid. Position # 9 gets the same message at the same time! And the cycle starts all over again! Next thing you know, a 5 cents keyword is the sale of 10.00 dollars! And to watch the final outcome ... If every position is consistent, and everyone is to upgrade their quality, or increase their offer, the potential customer will always look the same ads, perhaps slightly different wording.And these ads Driving to the same Internet sites . The applicant information or potential customers will find exactly the same end result, they would have received if nothing had changed at all. Was the potential customer? The final results are the same for the customer. Does the advertiser? Advertisers have come to raise their bids. (Spending more money) So, which is the "quality" really benefit? If you have at least a 7th year of teaching, and assuming that your customers have at least one 7th year of teaching, how they might not be able to understand than 95 characters, spaces description what they are already doing, hopefully looking for? The best advice I can give you on the launch of a pay-per-click account using Google Adwords is ... Read the help forum Google Adwords. Start in the Basics section. Read the user comments on quality issues. And not just the most recent position, a few months back in the old post. After reading the message, raising the question of the level of quality seem to be resolved? Take the view of several other courses Adwords account issues also.You may not understand all the issues at stake, not having an account, but you will certainly be able to understand the fears and frustrations of users that seems to be underway. If you are a new account holder, you can expect to encounter similar problems occur on your account.Thank you for taking time from your busy schedule to read this article. I appreciate your effort.Copyright © 2007 Nicholas Busbee, All Rights Reserved
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